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"These companies are trying to glamorise smoking, just as they try to get celebrities to be associated with their brand to boost sales," Ms Arnott said

It features a four-layer filtration system, including a 360-degree True HEPA filter that captures 99.97 percent of particles as small as 0.3 microns, a carbon filter for odor reduction, and an optional UV-C light for tackling germs and viruses

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Notes from the field: Electronic cigarette use among middle and high school students United States, 2011-2012

To ensure that the comparisons presented are not confounded by the different age profiles of the quintiles, the data have been age-standardised