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Marketing in Hospitality and Tourism : A Consumer Focus M. H. Matthews A rigorous study

SKU: 49461676404

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Description

A rigorous study

This collection features twelve romantic stories by well-known YA authors

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Do you overthink before taking action

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Marketing in Hospitality and Tourism : A Consumer Focus M. H. Matthews A rigorous studyThe objective of this book is to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. It features extensive use of research based literature and case study illustrations which are drawn from a wide range of international hotel and tourism organizations. All the authors have direct experience of applied consumer research in their specialist areas.

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