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"[In June], we incurred a change in the cigarette tax in one of our largest states, resulting in cigarette carton volume dropping significantly," CFO Bill Walljasper said during the company's recent first-quarter fiscal 2013 earnings call

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3 Your lung function begins to improve and your heart attack risk drops three months after quitting

The total e-vapour market accounts for 13% of the nicotine industry, with the volume impact of illicit e-vapour now comparable to the size of illicit cigarettes