To meet federal standards, companies must show that their products benefit public health
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Nearly 20 percent of adult Americans are daily cigarette smokers [32], there are nearly 400,000 smoking-attributable deaths annually, and approximately 2 million Americans, most of whom are between 12 and 18 years of age, initiate cigarette smoking each year [33]
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One of the first themes was "Ships and Sailor" however they made cards that covered everything from sports to entertainment, and even some curious ones like "Air Raid Precautions." While researching these beauties I came across and article from Bob Villa talking about a set of Wills cards titled "Household Hints." The author talks about collecting the cards as an art called Cartophily